While the end of the year is generally synonymous with Christmas and festive cheer, we know it to mean one thing: sales.
Christmas sales, Black Friday sales, Boxing Day sales – the savings are endless in the lead-up to the new year, with a range of retailers offering eye-watering deals and savings to shoppers.
Among them is The Iconic, hosting discounts across its categories of fashion, homewares, beauty, travel and more, so that everyone gets a chance to get their personal or Christmas shopping sorted.
What we’d buy from The Iconic’s Black Friday sale
Now that The Iconic’s official Black Friday sales have dropped, we’ve curated our wish list items to consider this year with current sales.

Calli Leanne Jumpsuit, $90.96 (was $129.95), The Iconic
Made from luxe fabrications, this chocolate jumpsuit offers an understated-cool in a flattering silhouette. Perfect for Christmas lunches and New Year’s plans.

Seafolly Sweetheart Maillot, $104.96 (was $149.95), The Iconic
Designed to stay in style for seasons to come, the Sweetheart Maillot One-Piece from Seafolly is a classic swimsuit that is flattering on a range of body types.

Herschel Heritage Duffle Bag 36.7L, $105 (was $150), The Iconic
Planning an end-of-year getaway? This Herschel duffle bag is the one to have in your travel rotation, featuring twin carry straps and a detachable shoulder strap for comfort.

Aceology Bundles Of Faves Iconic X Ace Exclusive Kit, $37 (was $58), The Iconic
One can never have too many face masks, and this bundle comes with Aceology’s best-selling hits, as well as a complimentary jumbo-sized cosmetic bag.

Sheet Society Fleur Silk Fitted Sheet, $290 (was $580), The Iconic
Bring a little bit of luxury to your every day with Sheet Society’s Fleur Silk fitted sheet, made from 100 per cent Mulberry silk which has been sand washed for a soft matte finish.

Abrand 94 High Slim Jeans, $97 (was $139.95), The Iconic
Melbourne-based denim label Abrand is known for its iconic styles, like this slim-fit pair of jeans. Round out your off-duty look with a crew-neck tee or denim button-up to complete your weekend ensemble.
What sales The Iconic is doing for Black Friday 2023
The Iconic has kicked off with a range of deals and offers across women’s and men’s fashion, sport, kids, home and beauty for Black Friday – so start shopping now.
Currently you can score 30 to 40 per cent off during the sale, with the discount applied at checkout. See all the live deals here.
Some highlights include:
30-40% off Womens: AERE, Atmos & Here, Cotton On, Levi’s and Camilla and Marc.
30-40% off Mens: Tommy Hilfiger, Nautica, Staple Superior, Ted Baker and Double Oak Mils.
30-40% off Sport: Lorna Jane, Nike, Actif Studios, Reebok, The North Face, Adidas and Lacoste.
Up to 30% off Beauty: Ultra Violette, Estee Lauder, Clarins and Olaplex.
Up to 40% off Home: Sheridan, Sunnylife, Joseph Joseph, Business and Pleasure and Brumby Sunstate.
Up to 40% off Kids: Nike, Adidas, BOSS, Cotton On Kids and Levi’s.
When does Black Friday start and end?
This year, the Black Friday event takes place on Friday, November 24 and will bleed into Cyber Monday, which is held on Monday, November 27.
As for The Iconic’s Black Friday sale, this year it officially started at 7am on November 17 and ends at 11:59pm on November 27.
How does this compare to Boxing Day sales?
While Black Friday marks the beginning of the holiday shopping season, Boxing Day is traditionally used for gift-giving and post-Christmas sales.
So, if you’re looking for pre-Christmas deals on a wide range of products, Black Friday may be your best choice to get your holiday gifting sorted.
On the other hand, if you’re interested in post-Christmas sales, particularly for seasonal items, Boxing Day might be more appealing. Read more on the sale event here.