A new season brings the perfect excuse to refresh our wardrobes and redefine our personal style—because let’s be honest, those 2013 jeans have had their moment.
The good news? Updating your look doesn’t have to come with a hefty price tag. The secret is shopping smart with affordable Australian fashion brands that deliver both quality and style.
Fortunately, Australia is home to plenty of brands that strike the perfect balance between affordability and style. Here are some of our favourites.
Top affordable fashion brands in Australia
01
Forever New
Price range: $40 to $350
Feminine and polished, Forever New is known for its elegant dresses, tailored workwear, and timeless wardrobe staples. The pieces are designed to be flattering and sophisticated, making them perfect for everything from office wear to special occasions.
02
Witchery
Price range: $40 to $400
For women who appreciate fashion-forward designs, Witchery is a blend of modern sophistication and classic tailoring. With a focus on chic silhouettes, this brand offers everything from versatile workwear to bold statement pieces that effortlessly elevate any outfit.
03
Sportscraft
Price range: $20 to $450
A staple in Australian wardrobes, Sportscraft creates timeless, tailored pieces with a focus on high-quality craftsmanship. Whether you’re after smart casual wear or polished work attire, this brand combines classic designs with modern updates to keep you looking sharp.
04
Seed Heritage
Price range: $40 to $400
Combining relaxed elegance with modern style, Seed Heritage offers effortless, versatile pieces that fit seamlessly into any wardrobe. Whether you’re looking for structured basics or soft, flowing styles, Seed’s designs provide the perfect balance between chic and comfortable.
05
Country Road
Price range: $40 to $350
Elevated, classic, and sustainable, Country Road is all about making fashion choices that stand the test of time. Known for its luxurious fabrics and thoughtful designs, this brand offers high-quality wardrobe staples—from casualwear to formalwear—that are perfect for everyday wear and special occasions.
06
Decjuba
Price range: $30 to $200
For those who love a casual, fashion-forward vibe, Decjuba offers an assortment of edgy yet comfortable pieces. From relaxed, oversized fits to bold, statement-making basics, the collections are designed for effortless style with a twist, perfect for creating laid-back outfits.
07
Academy Brand
Price range: $40 to $140
Known for its laid-back yet polished aesthetic, Academy Brand offers simple, quality clothing with a focus on versatile, everyday wear. From casual shirts and jackets to relaxed chinos and tees, the brand brings an understated yet stylish approach to your wardrobe essentials.
Most affordable Australian fashion brands will have their own e-commerce store which customers are able to shop directly from. However, retailers such as Myer, The Iconic and David Jones are great places to shop, as they often stock multiple brands.
Depending on your workwear needs, most of the fashion brands mentioned above will have suitable choices for you. Forever New, Witchery and Sportcraft all have fantastic workwear options that can be worn throughout the year. In addition, shopping via retailers will also provide some great workwear options.
